Marketing – Plan For Success

June 1st, 2020 by Shaun McNerney Leave a reply »

I have been asked by a couple of my entrepreneurial friends how I approach marketing. I use a checklist approach. Here is my marketing plan checklist.

  1. Define your objectives (goals).
  2. Develop a realistic marketing plan.
    • Product (what you’ll sell)
    • Place (how you’ll sell, distributers)
    • Price
    • Promotion
    • Competition/market intelligence
  3. Develop a compelling marketing story (include the fundamental elements of who, what, where, when, why, how).
  4. Develop a “Real World” sales plan.
  5. Develop a realistic territory plan ( retailers, VARs, idependent sales reps, wholesalers and distributors, consultants, manufacturer reps, system integrators, brokers, national buying services, mail order companies, government distribution, TV marketers, superstores, internet/online services, professionals).
  6. Develop an account plan.
  7. Develop a sales call plan.
  8. Now achieve your objectives!


Shaun McNerney


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