Note: This is Part 2 of a 3 part series — Part 1 | Part 2 | Part 3
One of the hardest things to do is to come up with a compelling idea for a new technology business. Here is the process I use to help uncover hidden opportunities.
FTP = Frustrating, Time wasting Protocol
I can remember when FTP was cool. That was back in 1999 when I was using FTP to download 1 MB files. Now I need to securely share 100MB files. When I think of FTP today I think of failures, no privacy, difficult to secure, no audit trail, and a frustrating user experience.
I have been asked by a couple of my entrepreneurial friends how I approach marketing. I use a checklist approach. Here is my marketing plan checklist.