Note: This is Part 3 of a 3 part series — Part 1 | Part 2 | Part 3
One of the hardest things to do is to come up with a compelling idea for a new technology business. Here is the process that I use to help uncover hidden opportunities.
When I meet with aspiring entrepreneurs, I always ask them what type of business do they want – Asset or Baby?
Inexperienced entrepreneurs try to have it both ways. But it doesn’t work that way. Your business needs to be either an Asset or a Baby.
I have been asked by a couple of my entrepreneurial friends how I approach marketing. I use a checklist approach. Here is my marketing plan checklist.